The metaphorical taste

I’d real­ly like to know: When did peop­le start making poe­ti­cal con­ver­sa­ti­on on wine? When did it occur that just drin­king it and say­ing Aaaaah wasn’t just enough? Is the­re real­ly a con­nec­tion bet­ween this meta­pho­ri­cal talk and a tas­te or is this just some kind of com­plex mar­ke­ting?

If you work in the wine busi­ness you cen­tain­ly have to talk in this spe­ci­fic man­ner. Peop­le that buy expen­si­ve wine do want this kund of chat befo­re buy­ing wine. As if to say: When you’re not even capa­ble of tal­king of this whine in a meta­pho­ri­cal way — why buy­ing it and not drink cola ins­te­ad?

So there’s a mixing move­ment bet­ween the world of aes­tetics and the world of mar­ke­ting when it comes to sel­ling wine. And taking this man­ner of speaking over to other topics the sym­bo­lism of this man­ner speaking domi­na­tes the actu­al thought:


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